Previous work
Have you ever wondered how Apple consistently launches one winning product after another? The secret lies in a methodical process of customer discovery, ensuring every product aligns with real user needs. In my portfolio, you’ll find examples of this approach in action—showcasing how deep research and innovative thinking lead to exceptional results. With my help, you can become the Apple of your market.












Testimonials
About
I’m Todd Basche. With over two decades in product innovation, I have transformed bold visions into industry-leading products, impacting tech giants like Apple, Dell, SUN, and Axon and nine successful startups. My consumer journey began alongside Steve Jobs, where I created the acclaimed iLife Suite, and progressed to Axon, where I doubled revenue by launching products impacting millions daily.
I am a serial innovator, entrepreneur, inventor, and P&L-focused executive with a distinguished record of achievement for entrepreneurial ventures and pioneering tech firms in Silicon Valley and Boston. I’ve managed teams of hundreds of people across multiple geographies. I have been an integral member of due diligence teams providing technology assessment for acquisitions at Apple, Dell, Sun, Axon, and other major companies.
I am the lead mentor at Stanford GSB’s Lean Launchpad, working alongside Steve Blank to nurture the next generation of entrepreneurs.
I hold 37 patents and have won Best of CES 5 times.
With a unique blend of hardware and software expertise, I've transformed businesses, driven innovation, and delivered ROI across sectors. Whether you're a budding tech firm or a global entity, I offer extensive experience and a proven track record in developing products with global resonance. Let’s collaborate to build products that maximize revenue at launch.





Services
Innovative Software Solutions for Your Business
Having an expert Chief Product Officer (CPO) is vital for strong product development, but not all companies have access to the necessary expertise. Through this service, you get access to an expert CPO with 25 years of experience in product management and development across various sectors without the need for the resources that the recruitment of a professional full-time CPO would entail.
Over three months, your team will experience a transformation in product development execution. Our Fractional CPO will embed in your team and conduct a thorough review of roadmaps, pipelines, development processes, revenue sources, channels, and markets. I will lead, coach, and work closely with your team to focus on dominating a market.
This service includes leading customer discovery, validating product-market fit, defining and validating products, and working with your development team to bring the product to market. Additionally, our Fractional CPO will assist in creating new best-of-breed processes and support in recruiting a product management leader when required.
Our Fractional Expert CPO service combines the experience, knowledge, and strategic thinking of a seasoned CPO with the flexibility and cost-effectiveness of a fractional role. Reach out to us to enhance your business's product development capabilities.
Do you have these covered?

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Transformational Products has these critical items covered.
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From a half-day workshop to a fractional CPO engagement, we’ll accommodate your budget and skills needs.
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You have plenty of advice but need someone to do the work.
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An engagement will compress your timelines dramatically.
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No hiring cycle, recruiters, benefits, hand-holding, or employee issues – we’re ready to go.
